Creation of an Instrument to Measure Creativity in Graphic Design
Fecha
2016-10-21Autor
Ayala Pérez, José Luis
Tena Parera, Daniel
Metadatos
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This research develops a conceptual framework that integrates creativity and graphic design. It introduces a three-dimensional model of creativity in graphic design that splits creativity in the following three dimensions: innovation, communication and aesthetics. Based on the Three-Dimensional Model of the Creativity in Graphic Design an instrument that allows measuring the creativity in graphic design was created. This instrument was given to 115 graphic designers of the Graphic Designers Association of Catalonia to be validated. Finally, a coefficient was created in order to simplify the results found when using the instrument.