Design of a Theoretical Model of Management Consultancy For a Distance University Business Universidad Nacional Abierta
Resumen
The topic of the present paper is the Design of a Theoretical Model of Management Consultancy for a Distance University Business to be used at the Universidad Nacional Abierta (Venezuelan Open University). The model is aimed at solving a problem that is currently faced by this Institution, and affects both, the aforementioned University and most of the Venezuelan education centers, i.e., the financial situation. It’s in this sense, that the idea to design or create additional income sources for the university emerges. The new unit will offer a service that the university does not have nowadays and supply that service to third parties, generating incomes thanks to those activities. The new business unit will also represent additional monetary resources for the university to be used for its daily operational management. Before stating the proposals, the following aspects were analyzed: the business organizational structures, the features characterizing business universities, service companies, consultancy companies, and topics related to the design of organizations and organizational development. The methodological strategy used in the present study was mixed, and comprises, in the case of the report writing and the theoretical framework development, some documentary research techniques. For the diagnostic study, we used the field research and the data were obtained directly from the reality where the facts occur. Finally, the proposal is related to the so-called feasible studies, with a documentary basis that allowed the development of a consultancy theoretical model. Therefore, from the epistemological point of view, the research was based upon the positivism, with an empirical basis. Besides, it was analyzed in function of the different theories of economic and administrative sciences, according to the principles of managerial consultancy. The present model is a contribution to the Higher Education institutions requiring business models oriented to the generation of their own resources.